Critical Evaluation of Drug Promotional Literature Using WHO Ethical Criteria and Perception of Clinicians at a Tertiary Care Hospital

Objective To evaluate the rationality of drug promotional literature (DPL) using World Health Organization (WHO) ethical criteria and to perception clinicians regarding DPLs prevalidated criteria. Methods The material was collected at a tertiary care teaching hospital over period 3 months. different prescribers has been changed. data were analyzed descriptive analysis. Results 191 from various outpatient departments hospital. information brand name, generic active ingredients mentioned in 100% material. Therapeutic uses agents only 60.20%; references cited 15.18%. adverse effects listed 17.80% DPLs. gathered 27 physicians same institute. percentage who aware WHO used for analyzing DPL 37.03%. All healthcare workers have agreed on necessity including critical appraisal undergraduate curriculum.